The 'Pitaya in Efeler Land' project, initiated in Aydın 5 years ago, has become a source of additional income for local farmers. Due to the warm climate in Aydın, the project has turned the region into a dragon fruit production center. Farmers in the region, such as Ersel Has, have started cultivating dragon fruit in their greenhouses using geothermal energy, taking advantage of the low heating costs provided by this resource.