The article highlights the significant challenge faced by gooseberry producers in Poland, where the 2021 season marks the fourth consecutive year of paying prices lower than the production costs, leading to the unfortunate label of 'starvation prices' by growers. This situation has resulted in a grim outlook for the future of gooseberry cultivation in the region, with many farmers considering the possibility of abandoning the crop due to its unprofitability. Furthermore, the article raises concerns about the long-term repercussions of this trend, such as potential shortages in the market as processors may not maintain adequate stocks, especially in the future. Despite a reduction in gooseberry planting areas over the years, the market shows no signs of improvement, and producers are increasingly worried that the low prices and yields will persist, further exacerbating the financial strain on the agricultural sector.