PETA's campaign alleging mistreatment of monkeys used for coconut harvesting in Thailand has negatively impacted the country's coconut exports, with importers and traders reducing purchases of Thai products. The private sector has refuted these claims, stating they are based on false information, and is urging the government to hire lobbying firms to counter the campaign. Thai producers are shifting to 'dwarf' coconut trees that do not require climbing for harvesting, eliminating the need for monkeys. The Department of International Trade Promotion is working with the Thai Food Processors Association to refute PETA’s claims and to promote the idea that harvesting and production rely on people and machinery, not animals.