A collaboration between the Kayseri Governorate, Migros, and local agricultural directorate has led to an increase in the planting of domestic green lentils in Kayseri, with the goal of boosting local economy and cuisine. The project promotes regenerative agriculture, biodiversity, and high-quality soil through rotational planting. In 2024, 10 thousand decares of land in Kayseri and neighboring provinces were dedicated to lentil cultivation, resulting in locally produced green lentils being distributed across Turkey through Migros. The partnership aims to set an example for other production projects in Anatolia and supports local farmers with purchase guarantees and technical assistance.