Demand for fruit products, especially green-skinned grapefruits and pomelos, has led to a significant price increase in Ben Tre, Vietnam. The export price of green-skinned grapefruits has risen to 45,000 VND/kg, while domestic grapefruits are priced between 15,000 - 20,000 VND/kg due to decreased demand in the Northern market. Ben Tre province, with over 7,200 hectares dedicated to green-skin pomelos, is experiencing a surge in demand for beautiful pomelos for export. Efforts are being made to increase the percentage of pomelos meeting export standards. The province has also certified over 328 hectares of green-skinned grapefruit under VietGAP standards, with economic efficiency exceeding 500 million VND/ha/year.