The National Service for Food Safety and Quality (Senasa) of Argentina has issued a health alert due to the discovery of Orobanche cumana, or 'jopo' of the sunflower, in Bolivia. This pest, originally from Europe, poses a significant threat to Argentina's sunflower crop, which is the country's fourth most extensive and fourth most important in terms of oil production. The pest could lead to crop losses, increased production costs, and negative impacts on national and international trade. Senasa is urging the public to report any suspected presence of the pest and is implementing measures to prevent its establishment and spread in Argentina.