Phu Quoc island in Kien Giang province is experiencing herring fishing season due to the presence of large schools of herring caused by the southwest monsoon. Fishermen use this opportunity to catch a large quantity of herring, which is known for its taste and affordability. The fish is sold to local restaurants and markets, and is a popular dish among tourists, especially in salad form. The herring salad has been recognized as a typical Vietnamese cuisine by the Vietnam Culinary Culture Association and the Top Vietnam Organization and Vietnam Record Organization.