The Netherlands is gearing up for its herring season, with an anticipated 75 million herrings to be consumed from now until September. The tradition of offering the first keg of Hollandse Nieuwe to the GGD in recognition of their COVID-19 vaccination efforts continues for the second year in a row, due to the cancellation of the auction for the second year due to the pandemic. The herring season is crucial for fishermen, who primarily catch the fish from Norwegian and Danish waters, and the Dutch Food and Consumer Product Safety Authority enforces strict regulations on the naming and selling of Hollandse Nieuwe to ensure quality and integrity.