The article provides an overview of the dynamic nature of the potato market in the Netherlands, focusing on the significant price fluctuations experienced throughout the 2019/2020 and 2020/2021 seasons. It highlights the impact of the COVID-19 pandemic on potato prices and demand, with particular emphasis on the challenges faced by the industry during the crisis, such as plummeting prices, reduced production, and increased storage issues. Despite these setbacks, the market has shown signs of recovery, with prices starting to rise and production levels returning to pre-pandemic figures. The article also touches on the role of the Compensation Scheme for French fries, the impact of lockdowns on the potato processing industry, and the future outlook for the market, noting the potential for shifts in chip potato production in Northwest Europe. Furthermore, it discusses the differences between ex-farm and consumer prices, the role of distribution channels, and the various uses of Dutch ware potatoes in value-added products, emphasizing the resilience and adaptability of the sector amidst adversity.