Established as a premium Hanwoo brand, Hoengseong Livestock Cooperative Hanwoo won the top prize in the Hanwoo category of the "2025 Customer-Impressed Management Awards" for the 11th consecutive year, once again proving its outstanding brand value. This award was presented at the ceremony held on October 15, hosted by the Korea Economic Daily, and Hoengseong Livestock Cooperative Hanwoo earned the honor through continuous efforts to improve quality and the practice of customer-centric management. Hoengseong Livestock Cooperative Hanwoo prioritizes customer taste above all else and has consistently improved the quality of Hanwoo through thorough livestock management and distribution quality control. In particular, in line with recent consumption trends, it has introduced convenient food (HMR) products such as bone marrow soup, steak, and beef soup.