The European Union's beekeeping sector has reached a new low in 2020, with a 40% decrease in honey harvests, leading to the EU only covering 64% of the honey sold within its borders. This decline is due to harsh weather conditions and is compounded by market volatility and the challenge of adulterated honey. The main honey producers in eastern and southern Europe are experiencing significant drops in production, with some regions seeing the worst harvests in decades. Despite these low yields, honey prices are still decreasing in major importing countries. The situation is further complicated by the lack of clear origin labeling and the growing issue of honey adulteration.