Brazil, a leading beer producer, has been reducing its reliance on imported hops, a crucial ingredient for beer quality and taste, by significantly increasing its domestic production. From 9 tons in 2020 to 24 tons in 2021, with a 160% growth, the country is enhancing the quality of its beer by incorporating more locally sourced hops. Stéfano Gomes Kretzer, an agronomist and consultant at Lúpulo do Vale, emphasizes the importance of high-quality hops in meeting the demands of the competitive beer market and reducing reliance on imports. The process of hop cultivation is complex and requires expertise to ensure product quality and reduce costs. Breweries like Besser Bier have successfully switched to locally sourced hops, improving beer quality and supporting domestic production, which is expected to continue growing and creating more jobs in the agricultural sector.