How have Chilean cherries performed in China?

Published Nov 11, 2024

Tridge summary

The article highlights the mixed performance of Chilean cherries in China, with larger and firmer varieties like Santina and Rainier performing well, while smaller and less firm types face slower sales. Despite a general downward trend in prices, high-quality cherries maintain stability. The market's growing knowledge of Chilean varieties and enthusiasm for new arrivals is supported by marketing efforts on social media and e-commerce platforms. Additionally, promotional activities are being planned to boost sales, especially in secondary cities, with a focus on the upcoming Chinese New Year on January 29, 2025.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

"The performance of Chilean cherries has been mixed." This was indicated by Julio Ruiz-Tagle, Asia & Americas Manager of D-Quality Survey, to Portalfruticola.com who explained that in Shanghai, the varieties arrived in relation to average quality and sizes have been small (less than 2J). "They have resulted in slow sales and fluctuating prices, with a marked preference for cherries of larger size and firmness," he said. Regarding Guangzhou, he pointed out that for the moment the market has shown, in general, a low flow of clients and a weak sales atmosphere for little-known or lower quality varieties. "High quality cherries, of recognized varieties such as Santina, with recognized labels and larger formats (2J+), achieved a quick movement and good prices, which shows that Chinese consumers are willing to pay a high price for superior quality," he detailed. Currently, the Chinese consumer is already knowledgeable about the qualities and attributes of Chilean cherries, so when ...

Source: MXfruit