New Zealand is emerging as a global leader in sustainable beef and lamb production, with a focus on free-range and grass-fed animals, and no use of hormonal growth promotants since 2015. The country's sheep and beef sector is predominantly family-owned and operates with a strong commitment to land conservation. Since 2003, the sector has invested over $80 million in reducing greenhouse gas emissions, leading to a 30% decrease since 1990. New Zealand's agriculture has one of the lowest carbon footprints per kilo of meat produced in the world. Additionally, the sector is using less land and relies heavily on rainfall for water. Whangara Farms, owned by three Māori incorporations, is an example of New Zealand's commitment to sustainability, with initiatives such as fencing off coastline for native tree planting and planting trees to stabilise soil.