A study has revealed that the average daily fiber intake of UK adults is significantly below the recommended 30g, at only 18g. This 'fiber gap' is due in part to the consumption of white bread, which has a higher glycemic index and is often fortified with additives. To address this issue, Innovate UK has awarded funding to a team at Aberystwyth University to explore the addition of nutrient-dense ingredients like peas, oats, and beans to white bread flour. The project, backed by organic millers Shipton Mill, aims to improve the nutritional value of white bread while maintaining its sensory qualities. The research could potentially reduce diet-related illnesses and establish the UK as a leader in the flour and flour-based food markets.