Hungarian premium-quality ground paprika is a sought-after product abroad. Although climate change and rising production costs are a challenge, the sector can be strengthened through more effective technological solutions, greater organization, and stronger marketing, according to the overview of the National Chamber of Agrarian Economy.
Hungary's foreign trade balance of ground paprika is positive: while we primarily import lower value "mass products", the majority of our exports are premium products with high added value. Despite strong Spanish and French competition, Hungarian paprika has a place on the international market, and there is a high demand for products made from Hungarian raw materials. In this respect too, distinguishing products from "mass products" and products with protection of origin and their own image can play a major role. Kalocsai and Szeged paprika powder have European Union protection of origin, but their marketing abroad needs to be further strengthened. In addition to the fact that the foreign trade balance of ground paprika still shows a surplus in terms of value, overall, our imports of paprika are twice as much as exports. In our country, paprika cultivation is mainly concentrated in the counties of Bács-Kiskun and Csongrád-Csanád, as well as in the production districts of Szeged ...
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