The Ica region in Peru has officially launched its blueberry export campaign for 2023, aiming to surpass last year's shipment of 16,578 tons. Local authorities and producers attended the event and pledged to continue supporting the growth of the blueberry industry and maintain Peru's position as the leading exporter of the fruit. With the support of the National Agrarian Health Service (Senasa), Peru's blueberry industry has seen significant growth, exporting over 277,000 tons in 2022 to various international markets, including the United States, China, and the United Kingdom.