Ice cream producers in the U.S. will stop using synthetic colorants by 2027

The announcement was made by the International Dairy Foods Association (IDFA), which groups the main brands in the sector. According to Kennedy Jr., approximately between 35% and 40% of the food industry has already voluntarily joined this change, as part of a broader initiative to reduce artificial additive consumption in the American diet. "This is a great day for dairy products and for making the United States healthy again," declared Michael Dykes, president of the IDFA, alluding to the campaign slogan used by Donald Trump, now adapted to the health context. The measure is not minor. The average ice cream consumption in the United States reaches 8.6 kilos per person per year, which makes the product a key channel for applying significant changes in formulations. The colorants in question have been the subject of growing debate, as various studies have linked them to disorders such as ADHD, cancer, metabolic alterations, and gastrointestinal problems. Some brands, like Turkey ...