Traditional shallot producers in Finistère, Brittany, who are responsible for 90% of the production, are facing competition from counterfeiters in northern and eastern Europe. These counterfeiters are selling cheaper shallots grown from genetically modified seedlings crossed with onions. The producers are now seeking a protected geographical indication (PGI) to prevent onions from being sold as shallots and are urging competition authorities to enforce the rules.