In China, broilers with white plumage are the most popular
Frozen Whole Chicken
China
Published Nov 13, 2022
Tridge summary
White feathered broilers are gaining an ever-increasing market share in the Far Eastern superpower, also in terms of population. In 2023, poultry production is expected to remain stable at 14.3 million tons, the increase in the share of white-feathered broilers is expected to occur at the expense of yellow-feathered broilers. Meanwhile, poultry exports are likely to increase as demand resumes.
Original content
Chicken production in China includes white feather broilers (white broiler), yellow feather broilers (yellow broiler), spent hens and hybrid (817) chickens. In 2023, China's poultry production is expected to remain stable at 14.3 megatons, as increased production of white broilers crowds out production of yellow broilers. As China's zero-tolerance Covid-19 policy remains in place and large gatherings, conferences and other events are expected to continue to be canceled and postponed, this will affect the growth of chicken product consumption. However, the outbreak of African swine fever in China's pig herd in 2018 and high pork prices have prompted many consumers to include more and more poultry products in their daily diet. This shift in preference remained the new normal, even as pork prices declined in 2021 and remained relatively stable in the first half of 2022. In 2023, China's poultry meat consumption is expected to grow by 1% as consumers are expected to continue ...
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