Turkey's blueberry cultivation has seen a significant surge with a 50% increase in planted acreage, despite potential lower yields due to increased fall temperatures. The country's blueberry season is promising due to favorable climatic conditions, and it is emerging as a major challenger in exports to the European Union. Despite high inflation and loan access difficulties, domestic consumption and exports have increased sharply, reflecting growing global interest. The quality of Turkish blueberries is drawing attention, and the industry's growth is expected to continue with lower interest rates and subsidy programs.