In two years, the volume of Moldovan apple supplies to Saudi Arabia has tripled

The Republic of Moldova, represented by the Moldova Fruct Association and four fruit producing companies, participated for the first time in the Saudi Horeca exhibition in Riyadh, Saudi Arabia. The country's presence at this international exposition was made possible by the support of the United States Agency for International Development (USAID) project "Rural Competitiveness and Resilience in Moldova", the Ukraine-Moldova American Enterprise Fund (UMAEF) and the Investment Agency, EastFruit reports. "Analyzing export volumes, Saudi Arabia is the fourth destination for Moldovan apples in terms of supply volumes. Consumers there value Moldovan apples, especially the Gala variety, which are consumed in a proportion of 80%, and processed fruits are perceived as healthy snacks and delicacies at any meal. Participation in Saudi Horeca is an excellent opportunity to increase brand awareness of a country that produces quality fruits, both fresh and processed, increase sales volumes, ...