Netherlands: Increase and improve the fresh produce offer concludes in consumer research

Published Sep 23, 2021

Tridge summary

Tholen - "Offer sufficient fresh and healthy choices, increase and improve the fresh supply, especially fruit and vegetables, and actively inform consumers about the health values of fresh products." That is one of the conclusions of the annual Consumer Survey 2021, presented yesterday by the Retail sector group of Deloitte. The research maps trends and developments in consumer behaviour. At the beginning of June 2021, 2,326 consumers participated in the survey.

Original content

Response to the question: How important do you think the following aspects of a supermarket's range are? (1 = not important; 10 = extremely important), source Deloitte According to the respondents, the most important aspect of a supermarket's range is a high-quality range of fruit and vegetables. Sufficient range of products, wide choice of fruit and vegetables, quality of good house brands and quality of bread also make up the top 5. Compared to 2019, the respondents find the wide choice and quality of fresh fish, quality of fruit and vegetables, wide choice of sustainable products, a sufficient supply of products and sufficient regional products are now significantly more important. The wide choice of non-industry products is less important than in the previous two years. Quality aspects of the supermarket According to the respondents, the most important aspect of a good supermarket remains the price. After that, the distance from home to the store is the most important. The ...
Source: AGF
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