The article outlines the strategic initiatives of the autonomous region to boost the dairy industry's quality and productivity, aiming to establish a significant national agricultural and livestock production base. The plan focuses on improving raw milk production by developing self-sufficient high-quality forage and enhancing dairy livestock breeding. It also aims to stabilize milk sources and support the development of characteristic dairy livestock breeding. Additionally, the region plans to promote the deep processing of dairy products to optimize the dairy product supply structure and enhance industry coordination. Furthermore, efforts will be made to improve dairy consumption habits through marketing and educational initiatives, and to develop a new model of consumption and tourism for dairy products.