Between 1990 and 2022, Brazil's beef cattle industry saw a significant increase in productivity, with meat production twice that of a smaller pasture area, despite a herd growth of 38%. By 2022, the herd is expected to reach 202 million. Investments to boost productivity are projected to increase threefold by 2030, amounting to R$ 28-36 billion annually. However, the industry faces challenges such as rising production costs, higher interest rates, and potential export issues due to health risks, environmental concerns, and questionable economic policy decisions. Despite falling domestic prices since March, consumers have not seen a decrease, as large supermarkets have kept prices stable or increased them.