Is it difficult for Vietnamese agricultural products and specialty fruits to penetrate big supermarkets in the UK?
Fruits
United Kingdom
Vietnam
Published Nov 2, 2021
Tridge summary
According to the Vietnam Trade Office in the United Kingdom of Great Britain and Northern Ireland, the UK is a large but fastidious market with high requirements for quality agricultural products. To be able to access this high-end market, Vietnamese enterprises must first meet many very strict standards. The UK is a large but fastidious market with high requirements for the quality of agricultural products. Source: Vietnam Trade Office in the United Kingdom of Great Britain and Northern Ireland.
Original content
In 2020, the UK imported more than 5.7 million tons of vegetables and fruits worth nearly 6.4 billion pounds (about 9 billion dollars). In which, vegetables and fruits from Vietnam were worth nearly 11.6 million USD, accounting for 0.18% market share. Imports of fruit during the same period reached 3.6 million tons with a value of 3.9 billion pounds (about 5.4 billion USD). Leading the way is bananas (accounting for 29.5% of total fruit imports) mainly from Colombia and Costa Rica. Next is grapes (accounting for 12% of the market share) mainly from South Africa and Spain. In third place are oranges, tangerines and other citrus fruits mainly from Spain and Peru. Currently, some specialty fruits of Vietnam such as longan, lychee, dragon fruit, pomelo, rambutan have been present in some small Vietnamese supermarkets in London but have not been able to penetrate the big supermarkets here. . The retail price of these fruits is 3-5 times higher than the selling price of many other ...
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