The 2022/23 season has brought significant financial challenges to the frozen fruit and berry industry, with many producers facing cash flow issues and large losses. The ongoing financial exhaustion, combined with unpaid debts by European customers and a crisis in the banking system, has led to a tight financial situation for many producers as the new season approaches. Additionally, the significant increase in refinancing rates by the European Central Bank and the US Federal Reserve has further increased the cost of loans, affecting the pricing of raw materials and finished products. The presence of unsold finished products taking up warehouse space and the rising cost of raw materials have further complicated the situation, leading to indecision and potential reductions in the volume of freezing. These factors are expected to have a significant impact on the market volume and prices for frozen fruits and vegetables in the 2023/24 season.