Israeli greens exporter unable to meet increased demand from European consumers

Published Feb 23, 2023

Tridge summary

Israeli herb and edible flower exporter, Bless S.R., is experiencing demand from European buyers due to a shortage from Italy and Spain caused by harsh winter weather. However, Bless S.R. is unable to meet the demand due to higher production costs, leading European buyers to seek alternatives in Morocco and Kenya where prices are lower. The company, which exports fresh herbs year-round to global markets from a warehouse at Tel Aviv's Ben Gurion International Airport, is struggling to compete due to high euro and dollar rates.

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Original content

Israeli exporter of fresh herbs and edible flowers Bless S.R. was "between the hammer and the anvil." Harsh winter weather has led to a shortage of green produce from Italy and Spain, causing European buyers to turn to Bless S.R. en masse, while the Israeli company cannot meet the offer due to more expensive production, EastFruit reports citing FreshPlaza. “Everyone wants products from Israel, but we have high prices. In Europe, problems with Italian products due to very cold weather this year. Some buyers in Berlin have told us that they have a 2-3 week delay on deliveries from Italy, but unfortunately the prices from Israel are actually very high. Despite the demand from Europe for fresh herbs, it is very difficult to provide because it depends on logistics, flights and exchange rates. Europe is not such a big market for our fresh herbs. We have clients in the Czech Republic, Bulgaria and Romania. Almost all of our customers are from Eastern Europe, they come and pick up the ...

Source: Eastfruit