Israel's war on Gaza, boycotts alter consumer preferences in Türkiye

Carbonated Drinks

Israel

Turkiye

Innovation & Technology

Published Feb 19, 2024

Tridge summary

Boycott calls against firms linked to Israel have surged in Muslim-majority countries, including Türkiye, in response to the Israeli war on Gaza. This has led to a shift in consumer purchasing preferences, especially in the food and beverage sector, with carbonated beverage brands seeing a significant drop in sales. However, businesses' revenue has not been negatively impacted as consumers opt for alternative products. The boycott has also affected trade between Israel and Türkiye, with a significant decrease in the volume of trade, particularly Turkish exports to Israel. Despite claims by boycotted brands that the boycott is unsustainable, the price tags of boycotted products have changed, indicating the boycott's impact.

Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

Amid the raging Israeli war on Gaza, which has caused a dire humanitarian situation in the besieged enclave, the surge in boycott calls against firms perceived to be tied to Israel has increased in many Muslim-majority countries, including Türkiye. With consumers taking a strong stance against some international firms, the shift in consumer purchasing preferences has been observed in Türkiye as well. Particularly, according to industry representatives, the boycott campaigns have resulted in decreasing demand for some products in the food and beverage sector. Ramazan Bingöl, head of the All Restaurants, Diners and Suppliers Association (TÜRES), told Anadolu Agency (AA) on Sunday that carbonated beverage brands facing protest and boycott campaigns have seen a significant drop in sales. Bingöl mentioned that many restaurant owners voluntarily decided not to sell these carbonated beverages following the severe attacks in the Gaza Strip. "My observation right now is that ...

Source: Dailysabah