Italia Ortofrutta - Unione Nazionale, along with its associated POs, is promoting applied research projects under the new CAP reform and the new Fruit and Vegetables Sectoral Intervention. One of these projects is an integrated applied research project to address critical issues in the industrial tomato product, which involves 10 POs representing over 20,000 hectares of industrial tomato cultivation. The project includes varietal comparison, precision agriculture and optimization of inputs, and analysis of tomato production costs, all aimed at improving the competitiveness and sustainability of the POs in the market.