Feta cheese from Greece has experienced significant growth in Italy, with sales reaching close to 6 thousand tons valued at 74 million euros in modern distribution. Feta is now outselling traditional Italian cheeses like goat's cheese and stracciatella in large-scale retail trade, making it one of the most expensive fresh cheeses on the market. Despite competition from "Greek style" products made by international dairy giants, Greece's dairy sector heavily relies on exports, with Italy importing 11,500 tonnes of feta in 2022 alone.