Jangheung County (County Chief Kim Sung) announced on the 30th of last month that Armi Rice, the region's representative brand, was selected as the top prize winner in the '10 Best High-Quality Brand Rice in South Jeolla Province' evaluation. The '10 Best High-Quality Brand Rice in South Jeolla Province' evaluation has been conducted since 2003 to improve rice industry quality and promote sales. Six professional institutions, including the Jeollanam-do Agricultural Technology Institute, Health and Environment Research Institute, Agricultural Product Quality Management Agency, and Korea Food Research Institute, participated in a fair assessment. The evaluation was conducted through a blind assessment of quality, grade, and taste items by randomly purchasing samples from sales outlets of rice brands from 14 cities and counties in South Jeolla Province.