Japan External Trade Organization will fully support the export of Japanese yellowtail to the United States

JETRO hopes to help expand yellowtail sales channels in the United States, where Japanese cuisine is growing in popularity as health-conscious consumers increase. JETRO will work with Japan Food Trading Corporation to provide samples to about 10 supermarkets in New York and elsewhere that are considering selling Japanese yellowtail. JETRO aims to increase the visibility of yellowtail and create an environment for active purchases by providing samples and developing yellowtail dishes, and it plans to encourage restaurants to add yellowtail dishes to their menus. JETRO will carry out activities to promote yellowtail from mid-February to March, with funding coming from a budget ...