Tommaso Rossi, a popular Italian influencer with 140,000 YouTube subscribers and a large Facebook following, shared a video from a luxury shopping mall in Tokyo on December 5, detailing the high costs of fruits and vegetables in Japan. The video highlighted the exorbitant prices of luxury produce like top quality melons selling for approximately €130.00 and mini watermelons for about €40.00, attributing the high costs to limited production space and lack of mechanization. The video also mentioned that fruits and vegetables are often given as expensive gifts in Japan, driving up their prices. However, the video also pointed out that regular produce prices can be more affordable, with apples ranging from €2.00 to €8.00 each and tomatoes selling for €1.00 each.