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Japan holds food promotion event in Brazil, hoping to expand sales of seafood

Published Sep 13, 2024

Tridge summary

Japan's Minister of Agriculture, Forestry and Fisheries, Tetsushi Sakamoto, promoted Hokkaido scallops and oysters from Okayama and Hiroshima at a promotional event in Brazil attended by about 140 people from the catering and distribution industries. The event, which also featured shochu and food from Kumamoto Prefecture, aims to expand scallop exports to Brazil and raise awareness of Japanese ingredients. This initiative comes as Japan seeks new markets in Europe and Asia following China's suspension of Japanese aquatic product imports due to the Fukushima water discharge. Brazil, with its significant Japanese community, is seen as a promising new export destination. Sakamoto's visit coincides with the G20 Agriculture Ministers' Meeting in Cuiaba, Brazil.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to reports, about 140 people from related companies in Brazil's catering and distribution industries participated. Japan's Minister of Agriculture, Forestry and Fisheries, Tetsushi Sakamoto, also attended the event and promoted Hokkaido scallops and oysters from Okayama and Hiroshima prefectures. Sakamoto said he would negotiate with Brazil to expand scallop exports and "try to make Brazilians know more about Japanese ingredients." The promotion event also had a booth introducing shochu and food from Sakamoto's hometown, Kumamoto Prefecture. The report said that due to the discharge of treated water from the Fukushima Daiichi Nuclear Power Plant of Tokyo Electric Power Company into the sea, China has suspended imports of Japanese aquatic products, so Japan is actively holding promotion activities in the hope of expanding sales of aquatic products to Europe and Asia. Brazil has about 2.7 million Japanese ...
Source: Foodmate
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