The Japanese government is attempting to revitalize economically declining fishing villages by promoting maritime tourism. This 'umigyo' initiative aims to diversify the villages' economies, focusing on seaside holiday lodging, recreational fishing, cruises, and seafood restaurants, alongside processing and aquaculture operations. The strategy includes revising laws to share fishing port facilities with new businesses and targeting 12 districts for pilot projects to be expanded to over 500 fishing ports within five years. Suttsu in Hokkaido Prefecture is one of the pilot areas, focusing on oyster aquaculture and offering various maritime experiences, with an emphasis on training young people for marine industries.