Japanese wagyu producers are planning to increase export quotas due to decreasing domestic demand for red and high-fat meat. The Meat Producers Association and the city of Matsusaka in Mie Prefecture aim to raise the current quota of 24 heads to 700 heads in 2024. Wagyu meat, known for its high fat content and marbling, is increasingly rejected by Japanese consumers due to health concerns. Producers hope to find appreciation for the meat in the Middle East, Southeast Asia, and the United States.