Yubari melons, grown in Hokkaido, Japan, have been sold for a record 2.7 million yen ($ 24,850) at the start of the season, compared to 120 thousand yen ($ 1,100) last year. Kage Iori, representative of Hokkaido Products company, bought the melons to encourage farmers and plans to give them to 10 families with children via social media. The 102 farmers in the agricultural cooperatives aim to make 2.16 billion yen ($ 19.8 million) from domestic sales of the melons. The record price for Yubari melons was 5 million yen ($ 45,900) in 2009.