Miraa farmer Joseph Muturia and other farmers in Meru County are facing significant financial losses due to a ban on miraa export to Somalia, their main market, for the past year. The ban has led to an overwhelming surplus of the crop, resulting in tonnes of it going to waste and losses exceeding Sh16 million a day, according to the Nyambene Miraa Traders Association. The farmers are criticizing the government for not providing support to mitigate these losses and are exploring alternative crops, such as avocado, to offset their income. The lack of a formal structure in miraa trade and the crop's classification as a drug by the National Authority for Campaign Against Drug Abuse are among the challenges facing the sub-sector. However, there is optimism with the Kenya Bureau of Standards' plans to develop standards for miraa trade, both locally and internationally.