Kiwifruit is about to hit the market, and the ready-to-eat market is welcoming a wave of domestic products.

At the end of August, a large batch of domestically produced kiwifruit is set to hit the market. Currently, the market price for ready-to-eat kiwifruit is high, selling at 3-4 times the price of ordinary domestic kiwifruit, and the market has long been dominated by imported brands from New Zealand, Italy, and others. Taking New Zealand's Zespri as an example, through advanced planting techniques, strict quality control, and a well-established supply chain system, Zespri ensures that kiwifruit can reach ready-to-eat standards after picking through scientific ripening technology, with stable quality. Zespri's financial report shows that sales in China account for 25% of the global market, and it is expected that sales in the Chinese market will double every five years, reaching an estimated 60-70 million standard boxes by 2026. Brands like Italy's JingGold also benefit from a mature industrial system, securing a share in the international ready-to-eat kiwifruit market. In the realm ...