Record-breaking heat and rain have caused significant issues for pear farmers in Jinju, Anseong, and Asan, leading to 'sunburn damage' and flesh deterioration in the fruits. The Korea Pear Farming Corporation is supporting affected farmers by purchasing non-commodity pears, processing them into juice, and selling it in Jinju City and to local companies. The Korea Pear Farmers Association and Jinju City are also planning to expand pear juice exports to the Middle East and increase production to meet demand.