The Korean government has taken steps to address the issue of high fresh fruit prices by extending a tax exemption for imported fruits such as bananas, pineapples, mangoes, grapefruit, and avocados until 30 June, with no volume limits, following an earlier period of tariff-free imports under set quotas. This move, coupled with subsidy schemes with major supermarket retailers to lower consumer prices, aims to increase the supply and reduce the cost of imported fruits to consumers amidst soaring domestic produce prices due to poor weather conditions. The article also discusses the varying impacts of these measures on different fruits, noting an oversupply of pineapples, steady demand for bananas and mangoes, and shifts in supply sources for fruits like grapefruits and oranges due to seasonal changes and trade agreements. The effectiveness of these measures in stimulating the market remains uncertain, influenced by economic conditions, market dynamics, and the quality of imported fruits.