Korean seafood products to target local market through GS25 in Mongolia

The ‘K-Seafood Fair’ was held at the Ulaanbaatar GS25 store to promote the excellence and brand competitiveness of Korean seafood products across Mongolia. The Korea Fisheries Trade Association announced that the ‘K-Seafood Fair’ was held for four days from November 27 to 30, in collaboration with a total of 61 Mongolian GS25 stores, including three main stores in Ulaanbaatar, to strengthen local promotion of Korean seafood products. This event was operated as a convenience store and on-site linked promotion program in collaboration with GS25, a leading Korean convenience store brand, utilizing the extensive distribution network across Mongolia. It was designed to naturally expose Korean seafood products to Mongolian consumers' daily lives and lead to actual purchases. GS25, which entered the Mongolian market in 2021, has rapidly expanded its stores, mainly in Ulaanbaatar, and currently operates a total of 284 stores, positioning itself as the leading brand in the Mongolian ...