Turkish supermarket chains are the primary buyers of the country's greenhouse-grown tomatoes, which see a boost in yield due to mild winter weather. Despite making up only a fraction of Turkey's total tomato production, these exports are expected to rise due to increased demand in the EU and other Eastern European countries, attributed to higher energy costs in the Netherlands. Besides tomatoes, Sinerji, an fruit and vegetable exporter, also exports figs and pomegranates. The company is investing in infrastructure and logistics, with plans to expand fig production and obtain more certifications like BRC and GlobalGAP. Sinerji recently participated in Fruit Logistica 2023 and is setting up a lab according to European standards.