Export data for October and November 2022 highlights a significant shift in the New Zealand lamb market, with a noticeable decline in chilled lamb exports and a rise in frozen lamb exports. Compared to the previous two years, chilled lamb exports have seen a substantial drop from 9,000 tonnes to 6,000 tonnes, with their percentage share of total lamb exports decreasing from 20% to 10%. This downturn is attributed to changing consumer preferences and lower production costs for frozen meat. Despite the challenges, China continues to be a strong market for New Zealand lamb, showing a 21% increase in imports year-on-year. However, the industry faces hurdles such as falling returns for frozen meat, shipping disruptions, and higher processing costs for chilled meat, which are impacting farmer profits and requiring processors to adjust prices rapidly.