Landmark international programme set to boost Australian Grapes brand

The Australian Table Grape Association (ATGA) will lead a new Hort Innovation grower-funded five-year investment, which will provide a unique opportunity to advance one of one of Australia’s most highly valued horticulture exports strategically long-term. The programme aims to elevate Australian table grapes through a multi-pronged approach, including industry consultation, retail and e-commerce programmes, media and influencer engagement, trade events and networking opportunities, branding and asset development, and market intelligence amplification. ATGA chief executive, Jeff Scott said he was thrilled to secure the programme and to forge ahead with the backing of Hort Innovation. “Securing this landmark five-year marketing programme marks a pivotal moment for our industry,” Scott said. “It provides us with a unique opportunity to take a strategic, long-term approach to international table grape promotion, while ensuring we remain agile and responsive to shifting market ...