‘Legen-Dairy’ campaign launched to debunk dairy myths in Ireland

Agri Aware and the National Dairy Council (NDC) have teamed up to launch the ‘Legen-Dairy’ campaign, which aims to debunk the common myths characterising dairy consumption and the Irish dairy industry. The Legen-Dairy initiative will target young adults between the ages of 17-24, particularly third-level students, who campaign organisers are inviting to engage in their survey which seeks to reveal young people’s perceptions of dairy. The organisations involved have said that the survey results will help guide their understanding of this age cohort’s attitudes towards dairy and its role in their diet. Participation will also be rewarded, as respondents will be entered into a competition to win a ski trip for two in the new year, upon completion of the survey, which is open for submissions up until December 20. Legen-Dairy Speaking at the launch of the Legen-Dairy campaign at University College Dublin’s Student Centre on Monday, December 2, Agri Aware executive director, Marcus ...