Sandy and Felicity Middleton, beef producers and agronomists in New South Wales, are contemplating the benefits of lime application to combat soil acidity, a issue exacerbated by rising land prices and increased stocking rates. The Holbrook Landcare Network, which they are a part of, is advocating for more frequent and increased lime applications, moving away from the traditional rule of thumb. The network is also investigating the effects of soil stratification and different lime treatment methods. The Middletons believe that targeting a pH of 6.0 and applying lime at a rate of 3.5-4t/ha every 6 years could enhance pasture production and profitability. They emphasize that lime application can lead to improved clover nitrogen fixation, reduced urea use, better root penetration, increased soil carbon, and better soil structure, making it a crucial investment for sustainable farming.