Lithuania, a small European country with a population of 2.79 million, has a stable and high olive oil consumption despite the absence of a traditional use of the oil. The country relies heavily on imports to meet its demand, with southern European countries like Italy, Spain, and Greece being its main suppliers. The average price of olive oil in Lithuania ranges from 5 to 25 euros per liter, and consumers prioritize quality and price when making purchasing decisions. Due to its location, Lithuania serves as a hub for international trade, particularly for the olive oil sector, reaching more countries in the Baltic, Nordic, Eastern, and Central European regions. However, the industry faces challenges such as maintaining product quality and dealing with issues of adulteration. The growing income per capita in Lithuania is expected to further boost the market for quality olive oil and gourmet products.