Ukraine: Local berries will be promoted to Europeans

Published Dec 10, 2024

Tridge summary

Industry representatives from Western Europe have launched a three-year marketing campaign to promote the consumption of berries, targeting individuals between 18-40 in the Netherlands, Belgium, and Germany. The campaign, which starts in January 2025 and ends in 2027, aims to highlight the nutritional benefits, freshness, and convenience of berries. The campaign will receive €1.2 million in funding, with a significant contribution from the European Union. The goal is to increase the value of EU-produced berries and boost their consumption in the target markets.

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Original content

Industry representatives from Western Europe will allocate €1.2 million for a three-year marketing campaign to promote berries among young people. A significant part of the funds comes from the funds of the European Union. This is reported by Fruitnet. The initiative is led by the Dutch organization GroentenFruit Huis. The campaign will start in January 2025 and will last until 2027. Its main aim is to raise awareness among people aged around 18-40 from the Netherlands, Belgium and Germany about fruits produced in the EU: blueberries, strawberries, raspberries and blackberries. Statistical studies show that this age group consumes them less than the average. The measures will be aimed at popularizing the best properties of berries: nutritional value, freshness and ease of consumption. This action is expected to increase the value of berries produced in the EU and stimulate their consumption in the target markets. The project is the result of the cooperation of several ...

Source: Agrotimes